Take a look through trendwatching.com's list of Consumer Trends for 2011. They include several predictions toward giving and social consumerism. In general, I see these trends as quite positive, even for libraries. I'm all for large economic powers giving back to not just their local communities, but the global community too.
Consumers are becoming more and more web-social savvy and putting in their two cents on a service or product. Not only does this create community, it also creates a certain level of accountability on the part of the manufacturer. You can't hide from a bad review that everyone is reading.
Also included are trends toward the demand for green products and products that help us live better. The list is quite interesting! Check it out!
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